Assessor Resource

BSBWRT501
Write persuasive copy

Assessment tool

Version 1.0
Issue Date: May 2024


This unit describes the skills and knowledge required to interpret a creative brief and evaluate a range of innovative options to write persuasive copy.

It applies to individuals who use well-developed advertising skills and a broad knowledge base to communicate messages in a wide range of contexts. In this role, individuals may develop copy individually or may work in a supervisory, management or freelancing capacity coordinating a team of writers.

No licensing, legislative, regulatory or certification requirements apply to this unit at the time of publication.

You may want to include more information here about the target group and the purpose of the assessments (eg formative, summative, recognition)


Evidence Required

List the assessment methods to be used and the context and resources required for assessment. Copy and paste the relevant sections from the evidence guide below and then re-write these in plain English.

ELEMENT

PERFORMANCE CRITERIA

Elements describe the essential outcomes.

Performance criteria describe the performance needed to demonstrate achievement of the element.

1. Analyse and interpret creative brief

1.1 Analyse and confirm technique/s for expressing central idea or creative concept

1.2 Identify and check content and supporting information for accuracy and completeness

1.3 Confirm schedule and budgetary requirements for creating copy

1.4 Identify legal and ethical constraints impacting copy to be developed

2. Evaluate creative options

2.1 Evaluate design and copy options against requirements of creative brief

2.2 Select option/s enabling required information and images to be communicated within time and budgetary requirements

3. Prepare persuasive copy

3.1 Create original copy with impact, which sets product, service or idea being communicated apart from the competition and competitor’s promotional material

3.2 Create copy which communicates required image, and features and benefits of the product, service or idea

3.3 Create copy which meets requirements of creative brief in terms of information, format, language, writing style, and level of detail

3.4 Produce copy on time and within budget

3.5 Produce copy which complies with legal, organisational and ethical requirements

Submission Requirements

List each assessment task's title, type (eg project, observation/demonstration, essay, assingnment, checklist) and due date here

Assessment task 1: [title]      Due date:

(add new lines for each of the assessment tasks)

Assessment Tasks

Copy and paste from the following data to produce each assessment task. Write these in plain English and spell out how, when and where the task is to be carried out, under what conditions, and what resources are needed. Include guidelines about how well the candidate has to perform a task for it to be judged satisfactory.

ELEMENT

PERFORMANCE CRITERIA

Elements describe the essential outcomes.

Performance criteria describe the performance needed to demonstrate achievement of the element.

1. Analyse and interpret creative brief

1.1 Analyse and confirm technique/s for expressing central idea or creative concept

1.2 Identify and check content and supporting information for accuracy and completeness

1.3 Confirm schedule and budgetary requirements for creating copy

1.4 Identify legal and ethical constraints impacting copy to be developed

2. Evaluate creative options

2.1 Evaluate design and copy options against requirements of creative brief

2.2 Select option/s enabling required information and images to be communicated within time and budgetary requirements

3. Prepare persuasive copy

3.1 Create original copy with impact, which sets product, service or idea being communicated apart from the competition and competitor’s promotional material

3.2 Create copy which communicates required image, and features and benefits of the product, service or idea

3.3 Create copy which meets requirements of creative brief in terms of information, format, language, writing style, and level of detail

3.4 Produce copy on time and within budget

3.5 Produce copy which complies with legal, organisational and ethical requirements

Copy and paste from the following performance criteria to create an observation checklist for each task. When you have finished writing your assessment tool every one of these must have been addressed, preferably several times in a variety of contexts. To ensure this occurs download the assessment matrix for the unit; enter each assessment task as a column header and place check marks against each performance criteria that task addresses.

Observation Checklist

Tasks to be observed according to workplace/college/TAFE policy and procedures, relevant legislation and Codes of Practice Yes No Comments/feedback
Analyse and confirm technique/s for expressing central idea or creative concept 
Identify and check content and supporting information for accuracy and completeness 
Confirm schedule and budgetary requirements for creating copy 
Identify legal and ethical constraints impacting copy to be developed 
Evaluate design and copy options against requirements of creative brief 
Select option/s enabling required information and images to be communicated within time and budgetary requirements 
Create original copy with impact, which sets product, service or idea being communicated apart from the competition and competitor’s promotional material 
Create copy which communicates required image, and features and benefits of the product, service or idea 
Create copy which meets requirements of creative brief in terms of information, format, language, writing style, and level of detail 
Produce copy on time and within budget 
Produce copy which complies with legal, organisational and ethical requirements 

Forms

Assessment Cover Sheet

BSBWRT501 - Write persuasive copy
Assessment task 1: [title]

Student name:

Student ID:

I declare that the assessment tasks submitted for this unit are my own work.

Student signature:

Result: Competent Not yet competent

Feedback to student

 

 

 

 

 

 

 

 

Assessor name:

Signature:

Date:

Assessment Record Sheet

BSBWRT501 - Write persuasive copy

Student name:

Student ID:

Assessment task 1: [title] Result: Competent Not yet competent

(add lines for each task)

Feedback to student:

 

 

 

 

 

 

 

 

Overall assessment result: Competent Not yet competent

Assessor name:

Signature:

Date:

Student signature:

Date: